New Wave in Direct Response Marketing
Just as ads on Google drive those who click on them to landing pages like this one, the Voice Landing Page (VLP) from Aizan Technologies drives prospects who read your ads, website copy, sales letters or other marketing collateral to a toll-free VLP where they can hear your carefully-crafted marketing message.
VLP delivers consistent marketing information, turning interested prospects into hot sales leads. With one call and the push of a touch-tone button, VLP lets your prospects:
- listen to and repeat your marketing messages
- leave voice message requesting additional information and indicating the best time for call backs
- connect with live agents.
Use VLP to extend or amplify your advertisements, and pull your leads back to your agents with contests or other incentives. People who read your marketing material can simply dial a toll free VLP number and listen
Measure Marketing Effectiveness
Like most companies, you need to get a better handle on your marketing budget. But how do you know what advertising sources are actually generating calls? If you need to cut your ad budget, or want to expand your buy of successful advertising sources, would you know where to start?
With Aizan's VLP, unique toll-free numbers for each ad give you detailed caller analytics that let you measure ad effectiveness. By targeting your marketing dollars at channels that generate the greatest return on investment, you can trim your marketing budget without trimming sales. If a campaign proves to be particularly effective, you'll have the information at your finger tips and can choose to repeat the campaign.
You can do all this while retaining control over your VLP marketing message and only spending pennies on calls to your voice landing page.
Less Expensive, as Effective, as Call Centres
Many small and medium-sized companies, concerned about the cost of call centres, often choose not to use direct response advertising. However, Aizan's VLP costs just pennies per call - allowing any company to use direct response promotions knowing that every call will be answered with a consistent marketing message.
After listening to your message, hot prospects can leave voice mails requesting call backs or they can connect with live agents - if you want to offer that option. If agents are busy with other calls, you can set the system up to queue prospects. And calls that come in after hours can be directed to your marketing message.
VLP sends email notifications of all voice messages to your designated agent who can click on links in emails to listen to messages, then respond or forward emails to an appropriate agent. Messages can also be retrieved from any phone so VLP works for you even if your agents are working from home or other remote location or are on the road.
What happens if you want to change your VLP message? No problem. Just re-record it from any phone and your callers will immediately hear your new message.
If you want to make messages available in multiple languages, you can record them in up to 9 languages. Let callers request their preferred language with the push of a touch-tone button or can set up the system so calls to particular toll-free numbers lead to messages in languages of your choice.
VLP Answers All Calls
With VLP, there is never a busy signal. All calls are answered in a reliable, consistent manner, even if your telecom provider experiences an outage or your phone system goes down. It's like putting the power of a sophisticated call centers in the hands of your sales and marketing department - for pennies a call. Aizan's advanced communications platform includes an easy-to-use web interface that gives you full control over VLP, and our comprehensive customer support provides complete confidence from day one.
Try Aizan's VLP Today
To listen to our VLP in action, call 1.866.660-6765. You will be entered into our monthly draw for a $100 gas card.
Find out how Aizan's VLP extends adverting campaigns, delivers a consistent message in a reliable manner, and generates sales leads - all for just pennies a call. For more information, leave a request for a call back and an Aizan representative will return your call - at a time that is convenient for you. Or you can email solutions@aizan.com and request a VLP call back.
Aizan. Providing voice solutions for:
Business continuity | Marketing initiatives | Client care relations | Business process improvement
Call 1-866-799-9222 or visit www.aizan.com today for more information on how
Your Hosted Voice Advantage can help you achieve your goals.
solutions@aizan.com
101-1725 Sixteenth Avenue, Richmond Hill, Ontario, Canada L4B 0B3
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